Whenever a new product is launch, many advertising and marketing strategy is done in order to make the produce known to the market. Advertising itself, is a way to market a new product, it is a method to attract attention to a newly launch product or to create awareness of a certain brand; it could also help to maintain the position of a brand in the competitive market. Besides that, a unique advertising idea will also help improve the marketing strategy. Which is why, advertising is seen as a necessary step, but it is not easy to come up with fresh and creative advertising ideas all the time. A group or a team of people will have to conduct research on the market, they will then have to draft up their ideas, concepts and designs according to the allocated budget; it is a long and tedious process. However, with suitable advertising techniques and strategies the result is normally rewarding.
Creative advertising ideas will deliver the message of a product, campaign or brand clearly and directly to the audience but only in a different manner. Creative advertising ideas choose to create an impact to the audience, it stands out from the conventional marketing method; hence allowing the audience to remember a particular brand, product or message and ultimately increasing the awareness of the product or brand itself. It will also rouse a sense of curiosity in the audience, making them want to try or know more about a certain product.
However, advertisers should also be aware that their advertising techniques should also vary according to different location, age groups and culture to appeal to different market. This is because the audience need to immediately understand the message the advertisement is trying to convey without getting confuse, the advertising techniques applied to different groups should also appeal to the market and not cause conflict, this is also why extensive research should be made before advertising ideas are drafted.
With inspiration found around us, sometimes all we need is a simple idea to come up with a good advertising idea. On the other hand, there are also those who dare to take risk in their ideas, they are also the ones who tend to come up with fresh and new ideas for the market. Be it a simple idea or one that is new, the method of presentation itself requires an enormous amount of effort. Here we are proud to showcase some of the most fresh and creative advertising ideas that we find most inspiring.
When using the right type of tooth paste makes your teeth that much stronger.
Life is too short for the wrong job!
For a complete natural colour finishing.
What you are really touching…
Drink milk, feel lightness!
You fade away with every puff.
Coca Cola ad campaign.
Wake up feeling good.
Sometimes having censorship might just affect the truth.
When prevention is always better than cure.
Heinz’s hot ketchup.
McDonald’s free coffee promotion.
Advertisment design for Post-it 30th birthday.
Promoting ad for Blackberry’s first touch-screen phone.
Commercial titled as FACES 1 designed by ZAPPING/ M&C SAATCHI in Spain.
Using people as part of the ad design.
An ad designed for Heineken.
Ad design for heart disease campaign.
Ad in Indonesia made for Panasonic Hair Nose Trimmer.
Ad design to show just how natural Evian is.