Despite most of us are connected to the internet most of the time, there are still some among us we prefer to rely to the print media such as magazines, books or newspapers for information, in fact some of us tend to do that to take a break for starring long hours at the computer screen.
While some of us deem internet advertising annoying, seeing that the pop-ups appear to be “in your face” and the ads are not exactly relevant to many of the viewers and generally we tend to ignore these ads without much thought. On the other hand print advertisements give off a more personal touch and is seen as less invading while they were tuck between pages of the print media. Besides that, it is hard to reach the target audience with internet advertising seeing that one can never be too sure who will surf the very webpage that you have advertised on and internet advertising will only work on certain products. Advertisement placed in print media has a certain definite percentage of reaching their targeted audience when they place them into a certain magazine, books or newspaper hence gaining better results as well.
The function of a print advertisement is to attract attention from their viewers and effectively send a message across using creative concept ideas base on pictures or images with limited wordings. This is why copywriters and advertisers will need to do some research before designing a print advertisement, the advertisement and the message will need to be understood in a general context and also to leave an impression. A creative print ad will leave a strong impression on their viewer and will be remembered for a period of time. Creative print ads will be able to humor, entertain and shock their audience besides sending the message across. This is because most of us remember things or messages if they are presented to us in a more unconventional method; most of the general public tends to remember messages through humor and through the form of shock. While advertising with humor is generally effective for most products, shock advertising is normally adopted for campaigns to raise awareness and to leave a strong impression on certain consequences.
For this topic we have collected 30 creative print ads of which some have won awards for creativity. These print advertisement ranges from product advertising, services to awareness campaigns. We hope you enjoy this collection that showcase the talent and creativity of the art directors and copywriters.
Print advertisement of heel lotion.
Ad of toothbrush made for people with sensitive gums and teeth.
Ad designed for Decathlon, tracking campaign.
Print ad designed for Perrier.
Low fat milk advertisement.
Print ad from Cancer Patients Aid Association for anti-smoking campaign.
Print Ad for athelete’s foot cream.
Print ad for Coppertone’s sunscreen lotion.
Ad portraying Canon’s stability.
Print ad for anti drunk driving campaign.
Print ad for high absorbent tissue, Sopalin.
McDonald’s print ad for their breakfast coffee.
Bose’s ad for noise reduction earphones.
Print ad for health awareness against obesity.
A very convincing idea to put your pet on a lighter diet.
Pringles spicy chips print advertisement.
Print ad that depicts the spaciousness of Volvo.
Depicts the safeties of their product.
Nike’s message to the world.
Another ad from Post-it.
An ad for better digestion.
Print ad for camera wide angle lens.
Print ad for AIDS awareness.
Print ad for crime stoppers.
Donating organs will help save lives.
Print advertisement for FedEx.
Effective advertising of a water proof mascara.
So real you see your characters walking out of TV.
A waterproof ink that will not run.