30 Beautiful and Creative Print Ads

Despite most of us are connected to the internet most of the time, there are still some among us we prefer to rely to the print media such as magazines, books or newspapers for information, in fact some of us tend to do that to take a break for starring long hours at the computer screen.

While some of us deem internet advertising annoying, seeing that the pop-ups appear to be “in your face” and the ads are not exactly relevant to many of the viewers and generally we tend to ignore these ads without much thought. On the other hand print advertisements give off a more personal touch and is seen as less invading while they were tuck between pages of the print media. Besides that, it is hard to reach the target audience with internet advertising seeing that one can never be too sure who will surf the very webpage that you have advertised on and internet advertising will only work on certain products. Advertisement placed in print media has a certain definite percentage of reaching their targeted audience when they place them into a certain magazine, books or newspaper hence gaining better results as well.

The function of a print advertisement is to attract attention from their viewers and effectively send a message across using creative concept ideas base on pictures or images with limited wordings. This is why copywriters and advertisers will need to do some research before designing a print advertisement, the advertisement and the message will need to be understood in a general context and also to leave an impression. A creative print ad will leave a strong impression on their viewer and will be remembered for a period of time. Creative print ads will be able to humor, entertain and shock their audience besides sending the message across. This is because most of us remember things or messages if they are presented to us in a more unconventional method; most of the general public tends to remember messages through humor and through the form of shock. While advertising with humor is generally effective for most products, shock advertising is normally adopted for campaigns to raise awareness and to leave a strong impression on certain consequences.

For this topic we have collected 30 creative print ads of which some have won awards for creativity. These print advertisement ranges from product advertising, services to awareness campaigns. We hope you enjoy this collection that showcase the talent and creativity of the art directors and copywriters.

Samantha Cracked Heel Lotion: Sexy Heels

Print advertisement of heel lotion.

Sensodyne: Feathers

Ad of toothbrush made for people with sensitive gums and teeth.

Decathlon: Operation Tracking

Ad designed for Decathlon, tracking campaign.

Perrier: Melt, Club

Print ad designed for Perrier.

Trim: Man

Low fat milk advertisement.

Cancer Patients Aid Association: Bistro

Print ad from Cancer Patients Aid Association for anti-smoking campaign.

Tolnate Cream: Fish

Print Ad for athelete’s foot cream.

Coppertone Baseball

Print ad for Coppertone’s sunscreen lotion.

Canon: Stable Shot

Ad portraying Canon’s stability.

Mother’s against drunk driving: The Skull

Print ad for anti drunk driving campaign.

Sopalin: The art of cleaning

Print ad for high absorbent tissue, Sopalin.

McDonald’s: Large Coffee

McDonald’s print ad for their breakfast coffee.

Bose Noise Reduction Headphones: Waterfall

Bose’s ad for noise reduction earphones.

BOLD: Tree

Print ad for health awareness against obesity.

Pedegree Light

A very convincing idea to put your pet on a lighter diet.

Pringles Hot & Spicy: Hot Air Balloon

Pringles spicy chips print advertisement.

All Size: Volvo

Print ad that depicts the spaciousness of Volvo.

Play Doh: Safe No Matter What You Do

Depicts the safeties of their product.

Nike ACG

Nike’s message to the world.

Post-It

Another ad from Post-it.

Sargam: Bubbles

An ad for better digestion.

Work-for-Food

Wide Lense

Print ad for camera wide angle lens.

One Life: Couch

Print ad for AIDS awareness.

Your Tips Help Expose Criminals

Print ad for crime stoppers.

France Adot: Organ Donors

Donating organs will help save lives.

China-Australia: FedEx

Print advertisement for FedEx.

Konad Cosmetics Flobu Waterproof: We Broke Up

Effective advertising of a water proof mascara.

Panasonic 3D TV: Dino

So real you see your characters walking out of TV.

Pilot: Mummy

A waterproof ink that will not run.