Many of the younger generation might learn of the Volkswagen Beetle from popular television drama or movies such as Herbie the racecar or the popular Bumblebee in Transformers that transformed into the VW 2006 Beetle. Which is probably why, ever since I was a child, whenever I see a Volkswagen Beetle in particular cruise past me I cannot help but stare at the particular vehicle, wishing that one day I will be the proud owner of said vehicle. I have always found the design of this quirky vehicle endearing and likeable. In fact after all these years, one might realize that not much was done to the designed on the Volkswagen Beetle other then some subtle touches.
The history of this particular brand starts with its name; Volkswagen that is shortened as VW in some cases literally translates to people’s car in German. The brand was originally founded in 1937 in Germany and it’s current running tagline for this vehicle is Das Auto. The designs of Volkswagen vehicles differ from the conventional design of other cars, making it a unique vehicle and an eye-catching one whenever one drives it around. But perhaps despite all these hype, one might also state that advertisements were also one of the contributing factors to Volkswagen’s success throughout the years.
For this very particular topic, we will focus on Volkswagen ads during the 60′s, from these ads one might be able to turn back time and catch a glimpse of the Volkswagen evolution. The Volkswagen ad campaign back then was conducted by Doyle Dane Bernbach (DDB), the ad campaign that the company designed for Volkswagen takes on a less serious side with a little humor on the side. The campaign became popular to current customers and even appeal to their perspective customers seeing that the Volkswagen ads made people smile and gives of a quirky message that even made fun of its own product. However, after going through the Volkswagen ads in the 60′s one might also realize that despite its popularity the vehicle’s design never made any significant changes, hence the Beetle managed to established a strong identity among other vehicles in the market.
For the sake of this article, we have compiled several Volkswagen ads throughout the 60′s, some of which even featuring it’s other vehicle under the brand, such as the multi-window bus and the VW Squareback. Perhaps you would to take this opportunity to see Volkswagen’s evolution throughout those years.
An ad showcasing the different spare parts of the vehicle.
Shows how much Volkswagen is concern to give its best to the public that they will overdo their job.
Recounts the story of how Albert Gillis chose a 1963 VW Bug to replace his 1929 Model A Ford after 33 years.
A black and white ad on 1964 VW Volkswagen Station Wagon Bus.
An ad showing the outline of 1965 Volkswagen Beetle.
The things we are missing out with Volkswagen, a driveshaft, radiator, water pump or hoses.
An original vintage advertisement in black and white.
One of the ad in rich color featuring the 1967 Volkswagen Beetle in red.
An ad featuring the VW Beetle, VW Squareback and the 21- window bus.
The correct answer to the number of beans is exactly 1, 612, 462 beans in the bus!