Design has become a necessity in our daily lives, we see it everywhere we go and we are subconsciously influenced by it without realizing most of the time. In fact we are influenced even when we are purchasing our food. Here’s a question; what is the first thing that attracts your attention when it comes to purchasing food products in the supermarket. Other than the brand and the price, the next influencing factor would most probably be the food packaging design. While we might argue that we might not purchase a product base on its packaging design, one cannot deny that it attracts our attention and even whet our appetite.
Initially food packaging designs are basically a physical form of protection for the product and also for the convenience and safety of the consumers. A consumer would gladly pay more for this food service by knowing that the food is packaged in a safe way. Many of the food packaging includes information on the product to allow the consumers to know the product that they are about to purchase or consume. However, beyond that food packaging designs are also designed in such a way to attract attention; a new product will always need an introduction and its first impression needs to be strong to pique the consumer’s curiosity to find out and eventually purchase the product. Creative food packaging designs on the other hand also helps build a brand’s image and garnet publicity seeing that it helps their product to stand out from the crowd.
Not only that, food packaging designs are also made according to the product that a company’s is selling and also depends on the targeted clientele. One should also keep in mind that, food are often seen a form of gifts, therefore a beautiful packaging design could also make the simplest food product appear to be the best gift. A well-packaged product could be sold at a higher price compared to one with only a basic ordinary packaging. This is also one of the reasons why some company will invest a large sum of money to design a suitable packaging for their product.
Under this topic we have prepared an array of awe-inspiring food packaging designs that will whet your appetite and we hope you will enjoy them as much as we did.
Packaging for Japanese Green Tea inspired by origami foldings.
Packaging design for fair trade coffee beans.
Packaging design for dairy products in Denmark.
Unique steak packaging for Swiss food retailer.
Classic food packaging for US gourmet fast food restaurant.
A clever design for a Japanese cookie packaging.
A fun new packaging for Nutella in Italy.
A different kind of packaging for sustainable fish from Haida Gwaii.
Using the shape of a pineapple as the design for pineapple pastry in Taiwan.
When fast food is repackage with brand and style.
An unconventional packaging for butter.
A fun packaging for gums that all will love!
Having pizza delivered without its box!
Single egg packaging.
The most colourful sausage packaging you ever laid eyes on!