Advertising serves as a marketing tactic to promote a particular product, brand, events or services. Print ads were designed to look attractive and creative not only to market a particular product but also to attract the attention of the public. Some prints ads function well with solely just graphics or images, where as normal prints ads comes with both images and typography to reinforce their message to the public. In some case it is better to spell out your message to make it understood, which is why a genre of print ads known as typography ads used solely words to convey their message, making them stand out from the crowd.
Typography ads in general focused mainly on typography; which is the arrangement of different font types and type designs. Designers for typography print ads will experiment with different type of fonts and designs to create an effective print ad that will evoke curiosity from the public, making them want to read the message lay out within the print ad. In fact, there are many different type of typography ads in the market currently, ones that are simple with minimal design, or colorful ones with customized font types for the occasion; typography ads serve as an alternative for those who opt to design something different from the conventional print ads.
On the other hand, in order to make a print ad effective, not only should the ad be noticeable the audience who notice the ad will also need to understand and fully grasp the message of the ad within seconds. This is because, the audience will only pay a short amount of time to study the ad, if the ad confuses them, chances are they are more likely to skip it and move on to the next page. Typography advertisements could stand on their own without any images in some cases and help to convey the message with a more powerful impact. However, while most designers for typography print ads tend to use creative and specially designed fonts for the ad, one should also make sure that the fonts are legible and clear to avoid confusing the public.
While some of the typography ads seem to consist nothing but words, playing more towards colors and design; there are also some that provides very little words but manage to convey a stronger message by playing with the words and context in a clever manner. Other designers on the other hand, prefers to say nothing but shaping their words or message out of objects into a picture.
For this particular topic, we have specially gathered a small selection of typography print ads for our readers. We hope that these typography advertisements featured within this post provides designing inspirations to our readers.
An ad promoting eco-friendly fashion.
A typography to promote the first ever Slurpee Summit on 2010.
The world Haagen Dazs does not mean anything in any language.
If you want your last words to be the same as Churchill’s just text, ‘I’m so bored with it all” while you drive.
A typography body for a Nike ad.
The main concept was to show all the Visa Go card perks, the entire production for this ad took the team up to 4 weeks.
An ad campaigning for clean pure water.
A fund raising campaign for breast cancer research.
An ad designed for a coffin company.
An ad the uses the contrast of small text to large and also bold text.
An awareness campaign ad for US Preventive Medicine.
A variation of text sizes and colours were incorporated in this ad to create distinction.
Designed with jumble text and minimal design has made this ad special.
Designed with the usage of Capital letters to create attention for an awareness program.
An illusion of a hug with the help of typography design.
A unique ad for a teeth whitening advertisement.
A colourful ad for an ice-cream flavour that will appeal to the young crowd.
A typography ad that resembles the tag found within our jeans.
An ad with minimal design for Coke.
A typography ad for an anti-landmine campaign.
A simple ad for the Irish Dog Show.
A typography ad designed for a soda drink.
Designed for a 10 episode Discovery Channel ‘Life’ series.
A sophisticated add to promote Panasonic DVD Theater.
The product is depicted typographically with expressions relating to their taste.