Having a nifty looking blog is a good thing. However having one that is optimized to bring new web traffic is even better. This is where creative writing meets Search Engine Optimization, commonly known as SEO. People who have a natural flair for writing will no doubt produce good content that other people would want to read but if their blog is not ‘optimized’ to assist in finding those people or brining readership to the blog, then all their hard work will go unnoticed. This is where SEO plug-ins for WordPress comes in.